How we invest

Plusforall defeats poverty by investing in non-listed locally owned small and medium-sized enterprises (SMEs) predominantly creating impact for smallholder farmers, women, youth and people living in poverty in developing markets. With each investment, the fund aims to advance the employees, suppliers, natural environment, wider community, and capital providers: a plus for all.

Investment Principles

Sole investor

We believe we can add more value to SMEs by being the sole investor. We limit co-investments since this mainly helps big companies that need a large amount of money.

Pragmatic approach ​

To serve a large number of SMEs, Plusforall applies processes that are lean and mean, flexible, but accurate. ​

Market stability​

Plusforall provides revenue-related products, longer terms, and non-collateral lending instead of straight debt to add more value to SMEs and prevent competition with local banks on the lowest interest rate.

Entrepreneur orientation​
Plusforall considers local entrepreneurs and their stakeholders as its primary clients. Therefore, Plusforall drives growth instead of IRR.
Products are simple

Plusforall keeps agreements as simple as possible and always explains the terms personally to each client.

Real Stories​
Plusforall always investigates the facts behind the stories. The better the story, the more curious we are about the reality. We are realistic about the impact we can expect from our investments. ​

Key elements investment strategy


Investments are focused in Southeast Asia and Sub-Saharan Africa. Three regional hubs serve SMEs in West Africa (Nigeria), East Africa (Uganda) & Southeast Asia (Vietnam).


Investments will be focused on sustainable agriculture, healthy food alternatives and products and services meeting the basic needs of people living in poverty and related industries.


€100K – €500K (average €350K) initial investment, option for follow-on investments of max. €1.5M. SMEs in "missing middle" segment typically require financing of €100K up to €2M.


Initially, we invest through revenue-related debt products. Optional follow-on investments are tailored self-liquidating mezzanine structures. Our products give investors “downside protection” and “upward potential” while the entrepreneur has sufficient free cash flow to grow further.


The Fund engages in long-term commitments. The targeted investment horizon is 5–7 years, in line with evidence that shows that missing middle enterprises need more time to grow and to realise social impact.


We offer out-performing portfolio companies quasi-equity investments. All these investments are self-liquidating (pay out periodic investor returns as a percentage of period revenues), avoiding the need for an IPO or forced exit.

Target Entrepreneurs

Our key investment criteria...
We do not invest in...

Plusforall provides business growth support alongside the financial products